There is nothing simple
There is
nothing simple
about
about
benefits.
benefits.
benefits.
That's exactly why we built BenefitsMagic, the AI platform designed for benefits leaders and their employees.
That's exactly why we built
BenefitsMagic, the AI platform designed for benefits leaders and their employees.
Built to solve real problems
Built to solve real problems



Inform Employees
Instant answers to benefits questions. Personalized recommendations. BenefitsMagic makes discovering and utilizing benefits easy for employees.
Inform Employees
Instant answers to benefits questions. Personalized recommendations. BenefitsMagic makes discovering and utilizing benefits easy for employees.
Improve Productivity
Replace hours spent on routine inquiries with time for vendor optimization, plan design, and proving ROI. BenefitsMagic automates employee support so you can focus on what matters.



Improve Productivity
Replace hours spent on routine inquiries with time for vendor optimization, plan design, and proving ROI. BenefitsMagic automates employee support so you can focus on what matters.

Drive Value
Know exactly where your benefits dollars go and what you're getting back. BenefitsMagic surfaces the insights you need to optimize spend and prove ROI.
Drive Value
Know exactly where your benefits dollars go and what you're getting back. BenefitsMagic surfaces the insights you need to optimize spend and prove ROI.
A Message to Benefits Leaders
I’ve spent my career building companies, large and small. Everywhere I’ve worked, I’ve seen the same thing: benefits leaders doing extraordinary work with tools that were never designed for the complexity of their jobs, while employees struggle to understand and fully use the benefits available to them.
You’re managing dozens of vendors. You’re fielding endless employee questions. You’re expected to drive engagement, control costs, and prove ROI, yet utilization remains low and costs continue to rise.
That’s why we’re building BenefitsMagic.
We’re not another point solution. We’re building the platform that brings everything together. From instantly answering employee questions to giving you clear, actionable insight into vendor performance, BenefitsMagic helps you reclaim time and finally see what’s working—and what isn’t—across your benefits ecosystem.
Our goal is simple: to make benefits work harder for you and for your employees.

Hill Ferguson
Founder & CEO
A Message to Benefits Leaders
I’ve spent my career building companies, large and small. Everywhere I’ve worked, I’ve seen the same thing: benefits leaders doing extraordinary work with tools that were never designed for the complexity of their jobs, while employees struggle to understand and fully use the benefits available to them.
You’re managing dozens of vendors. You’re fielding endless employee questions. You’re expected to drive engagement, control costs, and prove ROI, yet utilization remains low and costs continue to rise.
That’s why we’re building BenefitsMagic.
We’re not another point solution. We’re building the platform that brings everything together. From instantly answering employee questions to giving you clear, actionable insight into vendor performance, BenefitsMagic helps you reclaim time and finally see what’s working—and what isn’t—across your benefits ecosystem.
Our goal is simple: to make benefits work harder for you and for your employees.

Hill Ferguson
Founder & CEO
Advisors
Advisors

Elizabeth Mitchell
Benefits Advisor
President and CEO of the Purchaser Business Group on Health (PBGH). Previously SVP at Blue Shield of California and CEO of the Network for Regional Healthcare Improvement.

Namrata Ganatra
Technical Advisor
Entrepreneur and tech executive. Led product and engineering at Meta, Coinbase, PayPal, Xero, Pipe, and Microsoft. Founded Storepath AI (acquired by Thrasio).

Jason Parrott
Go-to-Market Advisor
SVP Growth and Partnerships at Vida Health. Previously led health and wellbeing strategy at Boeing. Board member for Integrated Benefits Institute.
Advisors

Elizabeth Mitchell
Benefits Advisor
President and CEO of the Purchaser Business Group on Health (PBGH). Previously SVP at Blue Shield of California and CEO of the Network for Regional Healthcare Improvement.

Namrata Ganatra
Technical Advisor
Entrepreneur and tech executive. Led product and engineering at Meta, Coinbase, PayPal, Xero, Pipe, and Microsoft. Founded Storepath AI (acquired by Thrasio).

Jason Parrott
Go-to-Market Advisor
SVP Growth and Partnerships at Vida Health. Previously led health and wellbeing strategy at Boeing. Board member for Integrated Benefits Institute.
Backed by Define Ventures
The leading early-stage health tech investors behind category-defining companies like Hims & Hers, Livongo, and Evolent Health

Chirag Shah
Lead Investor
Partner at Define Ventures. Previously VP of Commercial Strategy at Imagine Health and led strategic analytics at Castlight Health.



Backed by Define Ventures
The leading early-stage health tech investors behind category-defining companies like Hims & Hers, Livongo, and Evolent Health

Chirag Shah
Lead Investor
Partner at Define Ventures. Previously VP of Commercial Strategy at Imagine Health and led strategic analytics at Castlight Health.


